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MISCHIEFS
Where Street Meets Style
We're not just another Indian streetwear brand – we're the rebels with a cause, the misfits who make magic, and the creators who turn sidewalks into runways. Our vibe? As vibrant as coral and as bold as midnight black.
Born from Pure Mischief
Started in a Chennai with nothing but big dreams and even bigger attitude, Mischiefs was born from the streets, for the streets. We saw young India craving something real, something that screamed 'THIS IS ME!' louder than a Bollywood dance number. So we grabbed our sketchbooks, channeled our inner rebels, and started creating trendy streetwear that's as authentic as your favorite chai wallah.
Our Vibe is Unmatched
Picture this: the energy of a Mumbai local train meeting the swagger of a Delhi metro ride, packed into designs so fresh they turn heads everywhere. This is streetwear for men and women who don’t just wear clothes—they wear confidence, own the streets, and make every outfit a statement.
Original Designs
Every single piece is designed from scratch by our crazy-talented team. No copy-paste, no shortcuts – just pure, unadulterated creativity that'll make you the main character wherever you go.
Graphic Tees & Hoodies
From graphic tees that speak louder than words to hoodies that hug you like your mom's love – we've got your urban fashion game covered. Each piece tells a story, and honey, you're the protagonist.
Limited Edition Drops
Blink and you'll miss it! Our limited-edition streetwear drops are rarer than finding an auto-rickshaw in the rain. When we drop, the streets stop – and so does the stock.
Premium Quality
Comfortable, high-quality materials that feel like a second skin but look like a million bucks. We're talking fabrics so good, they'll make your regular clothes file a complaint.
Street Culture is Our DNA
We don't just make clothes; we create movements. Our urban fashion speaks the language of the streets – bold, unapologetic, and always ready to turn heads. Whether you're navigating the chaos of Connaught Place or chilling at Marine Drive, Mischiefs ensures you're not just dressed, you're DRESSED. We're the Indian streetwear brand that gets it – your style should be as unique as your fingerprint and as memorable as your favorite Bollywood dialogue.
Ready to Cause Some Mischiefs?
Join the rebellion, embrace the chaos, and let your style do the talking. The streets are calling, and trust us – you don't want to keep them waiting. Dive into our collections and become part of the Mischiefs family. Warning: Side effects may include excessive compliments and sudden urges to strut.
Meet the Squad
The rebels behind the revolution. Each bringing their own flavor to the Mischiefs movement.
Dwanish Thaker
Founder & CEO
The creative mastermind with the energy of a Mumbai local train during rush hour. Dwanish brings wild visions to life, overseeing everything from sick designs to smooth D2C operations. When he's not sketching the next drop, he's hustling harder than street vendors in Chandni Chowk.
Rudresh Vyas
Co-Founder & CTO
Our tech wizard with the swagger of a Delhi metro ride at midnight. Rudresh codes like he's dropping beats, managing our digital empire with precision. From website wizardry to brand strategy that hits different, he keeps our online game stronger than chai at 3 AM.
